Recently, Vogue sponsored video with Deepika Padukone and 98 other women #Mychoice got a lot attention which is telling women about their dresses and physical relationship with another man. This two minute video was intended to raise women’s believe, so called women empowerment. This video is written by famous Indian author Shobha Dey. Certainly people are Okays with dresses and traveling. But physical relationship, they cannot be and should not be. Physical relationship with more than one man leads heinous diseases like AIDS, cervical cancer and other. It is strange there was nothing about Education, Employment, Skills, Intelligence and Health.
It might be intended to place such messages in public figure to make controversial it and attract viewers. And the involvement of feminism proliferates, it. It’s been a long time, people are talking about this issue and continuously expressing their views, especially after Nirbhaya case and got took actions by making laws. It is undeniable that a large group of women suffers from men’s cruelty and law criticized and sentenced them. It is common to blame for men in quarrel no matter what actually happened in between them. The notion is set in such a way that Men take advantage of their freedom and suppress women. In new modern India, where significant laws are made and women use it in their conventional way. Women are more aware about their rights and they know what to do in relevant situations.
Marketing Ad worked well for Vogue India. 6M views in 6 days. But given the wrong message associated with western culture (seem so) in the name of women empowerment.
This is not a race of dominancy. Liberality is not solved. The System must be structured in such a way that one could raise his/her voice if something wrong happens. These are sensitive and essential social issues which are needed to resolve, but some look at it as an opportunity to show their existence in the world.
It might be intended to place such messages in public figure to make controversial it and attract viewers. And the involvement of feminism proliferates, it. It’s been a long time, people are talking about this issue and continuously expressing their views, especially after Nirbhaya case and got took actions by making laws. It is undeniable that a large group of women suffers from men’s cruelty and law criticized and sentenced them. It is common to blame for men in quarrel no matter what actually happened in between them. The notion is set in such a way that Men take advantage of their freedom and suppress women. In new modern India, where significant laws are made and women use it in their conventional way. Women are more aware about their rights and they know what to do in relevant situations.
Marketing Ad worked well for Vogue India. 6M views in 6 days. But given the wrong message associated with western culture (seem so) in the name of women empowerment.
This is not a race of dominancy. Liberality is not solved. The System must be structured in such a way that one could raise his/her voice if something wrong happens. These are sensitive and essential social issues which are needed to resolve, but some look at it as an opportunity to show their existence in the world.
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