E-commerce Spins Customers.

Sam Walton said “There is only one boss. The Customer. And he can fire everybody in the company from on down by simply by spending his money to somewhere else.”

No doubt about significant importance of his statement and companies do not leave a chance to pretend to follow same. Existence of any companies is depended on their customers. They are first one from whom they get started earning. But in practical manner caring about customer is seen in only at early stages. As empire grows, this thing vanishes slowly. Especially at online platform.

Being an Indian customer, I expect some accountability from online platform and so sellers. In last few days there are many cases where customer is hanged in between at ecommerce giants like Amazon, Snapdeal, Flipkart.

One of my friend bought iPhone from Amazon and after using 10 days, it stopped working.

A chaiwala bought TV from Snapdeal. And they delivered it with broken display.

In case of flipkart same case happened like Amazon.

In all three cases, if customer calls to company they say we are not responsible for this it is sellers’ fault. If customer go to product’s company, they say it is authorized purchase and we won’t entertain this.

Customer is hanged in between and it becomes worse when someone invests big amount.

Ecommerce giants are making themselves a market place where anyone can sell with few steps. And sellers sell product under respective brand. Sellers do sell product without concerning customer. I think that they are mistaken and in the end no one is going to get affected except brand image. It will lead to suspicious approach to online.

In a news interview customer, AIB co-founder Tanmay said “when companies come to us, their top most concern is to make video which gets maximum view and we feel that some of them just think that their customer are dumb and want marketing with mixing our brand at Youtube channels.

Same thing was happening in China but another electronic ecommerce startup took care of customer and now it is a leading brand and growth is quite significant.    

Anyhow all three of them have reached to billions of dollars valuation and growing where most of customer choose offline purchase except tier-1 cities. At least there is a consumer court.